How we check

Sharp language. Boringly careful evidence.

The tone can be cheeky. The evidence cannot be sloppy.

1. Capture the ad

Exact wording, screenshots, URL and date.

2. Follow the money

Pricing, renewals, credits, upsells and cancellation.

3. Check the evidence

Official sources first, independent evidence second.

4. Separate the claims

Fact, company claim, consumer report, inference and opinion.

5. Explain the catch

What a normal buyer needs to understand before paying.

6. Show sources

Readers should be able to inspect the evidence themselves.

Evidence before outrage.We can be sharp about the advertising. We still separate verified facts, company claims, user reports and our own interpretation.